ARTS REVELSTOKE BRANDING 2018

The digital hub for the arts in Revelstoke, British Columbia

In Revelstoke, there is the Revelstoke Art Gallery, the Revelstoke Arts Council and the Revelstoke Performing Arts Centre. They agreed by representing these organizations together, the Revelstoke arts community can better leverage their promotion, activities and membership base.

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Challenge

Arts Revelstoke is the new name for the combined efforts of the Revelstoke arts community and the organizations that represent them. They required a brand identity to establish this new organization to appeal to the wide range of local artists and tourists that live in and visit Revelstoke all year round.

Solution

Strange Ideas, through its branding process established Arts Revelstoke as a bold, colourful and dynamic living entity that all artistic disciplines can leverage and embody.

Firstly, Strange Ideas established a mission/value statement based on a questionnaire to the stakeholders...

Arts Revelstoke provides artistic experiences to open-minded and fun people in an exciting and inclusive way. Arts Revelstoke helps artists with organization and recognition to achieve a sense of belonging and opportunity. Arts Revelstoke is here to make a creative impact!

After the development of concepts, the brand identity was chosen by the stakeholders at the yearly AGM.

The chosen identity

In order to visualize how the identity fits in the real world, mockups were created to see the impact on small and large scales.

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A woman wearing a white t-shirt with the letter ar on it

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Identity stylescape

An identity stylescape assembles key elements of the brand attributes such as tone, voice, culture and value.

Identity variations

The identity was designed to be fluid and dynamic, providing Arts Revelstoke a foundation for local designers and artists to use and reinterpret over time. The only rules are to be bold and creative! The wordmark was designed to be highly recognizable just as the rocky mountains are, which the overall form communicates, while the negative shape reinforces the mountain range. The wordmark can be understood in two fundamental ways, firstly as a symbol or as a "work of art" itself representing the arts in general, and secondly as a window through which art and artists can be viewed, represented by literal subjects masked in the background.