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Kingfisher Coffee

Identity Design, Packaging, Branding, Web Development, Print Design, Signage

kingfisher coffee packaging

Challenge

The Black Walnut Cafe was interested in producing their own roasted coffee. So they looked to Strange Ideas to brand a new coffee line which they could also wholesale. 

Solution

Modern taxonomy refers to the winds and sea in naming kingfishers after a classical Greek myth. The first pair of the mythical-bird Halcyon (kingfishers) were created from a marriage of Alcyone and Ceyx. As gods they lived the sacrilege of referring to themselves as Zeus and Hera. They died for this, but the other gods, in an act of compassion, made them into birds and thus restored them to their original seaside habitat. In addition special "Halcyon days" were granted. These are the seven days either side of the winter solstice when storms shall never again occur for them. The Halcyon birds' "days" were for caring for the winter-hatched clutch (or brood), but the phrase "Halcyon days" also refers specifically to an idyllic time in the past, or in general to a peaceful time.

Concept outline:
  • Kingfisher symbolizes "Halcyon Days"
  • Tranquility
  • Time out for yourself
  • Idyllic moments
  • Coffee is for time of contemplation not concentration
  • Kingfisher bird is located from countries where coffee is grown.
Brand Statement:

Welcome to your Halcyon Days...
There are moments in life where time seems to stand still: all thoughts leave your mind and a wave of tranquility washes through you, you feel empty, yet connected to everything around you. This timeless state can only be heightened with a sip of Kingfisher Coffee.

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