A liquid herbal fusion to augment your mood

B3 Remedies is a new line of herbal remedies targeted for the U.S. market. These remedies have been simply designed for maximum effect to solve a wide range of mood and emotional states to bring a median balance to people's lives in a short period of time. B3 Remedies is to be positioned for the premium product category, targeted to women between the ages of 25 - 55, and to be seen as combining "organic" and "pharmaceutical" attributes but not specifically one or the other. The current sales strategy is on-line sales shipping from Canada to the United States. Social media and the internet will be a major component to marketing the product.

B3 (Remedies) represents the three business owners of the company. It also stands for Brains, Bravery, and Belief.

Transformative

Natural

Professional (peer level with medical establishment)

Naturopathic Doctor

Researched and Developed "in-house"

Open and transparent

FDA approved

Made to order

Liquid direct from herbs

Donating portion of proceeds to charity

Transformative

Premium

Delivers confidence

Helpful

Happy

Do no harm

Transform now

Make few products exceptionally well

R&D by doctor in clinical setting

Effective

Locum Tenens (a person who stands in temporarily for someone in the same profession. esp. doctor)

Tagline Options

The best product you'll never use

B3 things in life - Balanced, Happy, Stress Free

What will you B3 today?

You too can B3 happy

"B3 Remedies provides simple but effective herbal fusions to transform moods, allowing you to live life as nature intended. All B3 Remedies are extensively researched and developed by a naturopathic doctor, using only 100% natural ingredients to ensure optimum effectiveness without any harmful or negative side-effects."

B3 Remedies are made to naturally transform health and emotional states using FDA approved herbs.

B3 Remedies transforms people's lives by allowing them to manage extreme emotional or health states.

The approach to structuring marketing materials, web site and communications is to target users in two ways.

1st person approach: Transform your personal life through usage. Alleviate your symptoms. Enhance your health. Control your emotions.

3rd person approach: Transform your life by other people around you using the product. Best product you'll never use. Getting to the root of the problem by helping other people alleviate their negative feelings. Control other people's emotions with the product.

Connecting with the number 3 in the name, we will identify 3 ideal states of being to live by. We will change this into a "call to action" by making "B3" into a verb, asking the audience to become or achieve 3 simple goals in life. Furthermore, we will attempt to divide and categorize written content following a principal of thirds - three chunks of information per product, 3 tiers of trust, releasing 3 products at a time, package products in "packs of 3."

In order to reinforce and perpetuate the concept and word "B3" the logo will be a modified typographic image. The logo will communicate the following attributes: Bold, Dynamic, Sleek, Transformative and Simplicity.

The packaging will also be simple, meaning not overly dense with information or supporting graphics. This communicates "openness, transparence,and honesty." A simple gradating colour will help communicate a soothing transformation from one state or "density" to another.