One of our strategic partners needed help developing an identity for their client.

The Ottawa Field-Naturalists’ Club, founded in 1863 and incorporated in 1879, is the oldest natural history club in Canada. Over 800 members participate in many aspects of the natural world, from birding to botanizing, investigation to publication, conservation to cooperation. The OFNC was looking to replace their out-dated "logo", but wanted to continue using their bird of choice, the owl.

Strange Ideas developed a range of concepts for the OFNC to consider. Each concept continued the use of the owl as the main graphic element, while instilling a sense of the out-doors and camping clubs. In the end the OFNC board of directors decided to defer the implementation of any new branding.