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The Tea Lounge

Identity Design, Signage, Print Design

The Tea Lounge is a new Asian inspired tea house in London, Ontario 

The Brief

The Tea Lounge has been created to provide Londoners an authentic tea experience in a cosy, relaxing “asian fusion” environment. The Tea Lounge will provide tea direct from farms all over the world along with healthy snacks. The tea experience will range from quick take- out cups to traditional sit-down “ceremonies” with guidance to the culture and rituals based on the origin of the tea. The aim is to provide a “global tea experience,” allowing visitors to become immersed in the aromas, flavours and aesthetics of distant lands. This will be a lounge between destinations that rejuvenate and provide solace to peoples’ busy lives.

The Result

The idea behind this identity is to create an “old world” feeling - a place that has existed for generations and has weathered the changes around it. The identity will evoke a sense of journey with cues from asian styles to guide your experience. The colour palette will compliment the interior colour scheme of sage green, burgundy red, deep brown or black. The Tea Lounge will be “Your Ticket to the World of Tea”


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